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Personal Branding

From Brewer to CEO: Julie’s Personal Branding Session in Lake Tahoe

woman laying out on paddle board

ROVM Hard Kombucha: Female Founder, Brewer & Overall Badass

If you’re looking for personal brand photography in Reno-Tahoe, you’re in the right place. I say this all the time—personal branding photography isn’t a luxury, it’s a necessity when you own a business.

Meet Julie, the founder of ROVM Hard Kombucha. She’s an outdoorsy, adventure-loving entrepreneur with a passion for crafting the perfect hard kombucha. From the moment she reached out, I knew we’d be a perfect fit. We bonded over good Mexican food, Jewel, Jeeps, and the Philadelphia Eagles—what’s not to love?

What is Personal Brand Photography?

You might be wondering, isn’t this just a headshot session? Not quite! I like to call it a “glorified headshot”—because personal brand photography is about telling your story, not just snapping a photo.

As Jeff Bezos famously said:

“Your brand is what people say about you when you’re not in the room.”

In today’s digital world, your brand needs to be represented visually across social media, websites, and marketing materials. That’s where branding photography comes in—it helps create a powerful, cohesive identity.

A Branding Session with an Adventure Twist

Julie resonated with my branding, and I couldn’t have been more excited to showcase her story. As a huge hard kombucha fan, I was thrilled to learn that this kind of craft beverage magic is happening right here in the Reno-Tahoe area.

For her session, we went all-in on adventure—because what better way to showcase ROVM Hard Kombucha than by embracing the outdoor lifestyle it represents?

The Locations: Jeeping & Paddleboarding

We chose locations that truly represent Julie’s brand and personality:
Tahoe Rim Trail – We kicked things off with epic Jeep shots on the scenic Tahoe Rim Trail, one of Lake Tahoe’s most famous trails.
Paddleboarding Session – We wrapped up the shoot with a grand finale on the water because nothing says Tahoe quite like a paddleboard adventure.

This is what makes branding photography in the Reno-Tahoe area so special—we get to incorporate the incredible landscapes that help tell your unique story. Your branding should reflect who you are and what your business stands for, and that’s exactly what Julie’s session captured.

What is Hard Kombucha?

If you haven’t jumped on the hard kombucha train yet, let me introduce you to your new favorite drink! Hard kombucha is a fermented, probiotic-rich alcoholic beverage that blends the health benefits of traditional kombucha with a refreshing kick. You can learn more about what makes it special in this article from Health.com.

The Story Behind ROVM Hard Kombucha

Julie created ROVM Hard Kombucha during quarantine with a vision—to craft a hard booch that stands out from the rest. She wanted something smoother, less sour, and perfect for celebrating life’s biggest (and smallest) adventures.

“This booch is meant to be taken with you to celebrate your personal bests—whether it’s a tough hike, a day on the slopes, or a beachside sunset.”

As a booch enthusiast, I can confirm—ROVM delivers on flavor. It’s crisp, refreshing, and made to be shared.

Why Personal Branding Photography Matters

Whether you’re an entrepreneur, creative, or small business owner, branding photography is the key to standing out. A strong visual identity helps:
✔️ Build trust with your audience
✔️ Showcase your brand’s personality
✔️ Create consistency across your marketing

Julie’s photos aren’t just portraits—they are a visual representation of her brand and lifestyle. That’s the power of a well-crafted branding session.


Looking for Personal Brand Photography in Reno-Tahoe? Let’s Connect!

If you’re ready to elevate your brand with personal branding photography in the Reno-Tahoe area, I’d love to help! Whether you want a session in the mountains, on the water, or in your element, we’ll create something that authentically represents you and your business.

📩 Let’s chat and bring your brand to life!

Want to see another branding session? Check out this one here: Organized to the T.

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