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Personal Branding

Telling Your Story Through Branding Photos: Chasey’s Urban Farming Journey

Person sitting on a stone ledge in a garden, wearing a straw hat and casual clothing. They appear relaxed, with one hand behind their head.

Branding Photography in Los Angeles is more than just headshots or curated social media images—it’s about capturing the heart of what you do, telling your story, and making an authentic connection with your audience. When my friend Chasey told me she was writing a book about urban farming, I knew we had to create a set of images that truly represented her passion and purpose.

Los Angeles has become my second home, and I take clients there all the time—especially in the fall, when I photograph so many incredible families and weddings. Whether it’s branding sessions like Chasey’s, capturing a couple’s big day, or documenting families in their favorite LA spots, I love getting to blend my Tahoe roots with my work in the city. There’s just something special about bringing a vision to life in such a vibrant, dynamic place.

Chasey is not only an expert in all things hair (she’s my LA blonde queen), but she’s now also a published author! Her book, Modern Farming, is dedicated to helping people grow their own food in urban spaces—because let’s be real, not everyone has a huge backyard, but that shouldn’t stop anyone from having access to fresh, homegrown food. The fact that she’s using one of these photos for the cover makes this session even more special!

Why Branding Photos Matter

Your brand is more than a logo or a color scheme—it’s YOU. It’s your story, your passion, and the way you show up in the world. Whether you’re launching a business, writing a book, or leveling up your brand, high-quality, intentional photography makes a huge difference in how you connect with your audience.

With Chasey’s branding session, we wanted to capture: ✅ Her connection to urban gardening ✅ The joy and authenticity behind her work ✅ A mix of fun, personality-filled images alongside professional shots ✅ Moments that show her in action, from picking tomatoes to getting her hands in the soil ✅ And of course, a little cameo from my pup, Ćevapi, because why not?

The Process: A Fun and Laid-Back Branding Session

Chasey and I had the best time during her branding session—playing in the dirt, picking fresh produce, and bringing her vision to life. The goal wasn’t just to get pretty photos, but to create images that feel like her.

From capturing her playful side (like the tomato-over-the-eye moment) to snapping some cozy shots in the garden, every image is meant to help tell the story of what she’s about. And let’s be honest, nothing beats a branding session where you can be barefoot in the dirt and fully in your element!

Ready for Branding Photography in Los Angeles That Feels Like You?

Branding photography isn’t one-size-fits-all—it’s about showcasing your unique personality and business in a way that feels natural. Whether you’re a creative, entrepreneur, or small business owner, I’d love to help bring your vision to life through photography.

I offer branding sessions in Los Angeles and Lake Tahoe, capturing entrepreneurs and creatives in the environments that best represent their brand. Whether you’re in the city, the mountains, or anywhere in between, let’s create something that tells your story authentically.

Want to see another branding session in action? Check out my previous shoot with Julie Seo of ROVM Hard Kombucha here.

If you’re ready to tell your story through photos that actually feel like you, let’s make it happen! Book your session here and let’s create something amazing together.

And in the meantime, go follow Chasey @farmingforourfuture and check out her book for all the urban farming inspo! 🌿🍅

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Looking for branding photography in Los Angeles? See how Chasey’s urban farming session brought her story to life and why professional branding photos matter for entrepreneurs. Book your own session today!

An outdoor wedding ceremony with the couple at the altar, surrounded by bridesmaids in light dresses and groomsmen in grey suits, with guests seated and trees in the background.

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Katie & Jose’s Tannenbaum wedding was full of heart, golden summer light, and the kind of moments I love most—quiet vows, joyful dancing, and details that felt 100% them.

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